Digital Image types 11/11/22'
What do we mean by resolution?
It is the amount of detail an image holds. And is normally measured by the pixels of an inch, (sometimes described as "DPI" dots per inch(es), in printing).
What image file types are most used for websites?
PNG and JPEGs are the most popular used file types used for websites. As this is because these two image types are better suited for the web than most other image types. There are several reasons for this: Image compression. Both JPG and PNG images are compressed for faster loading times, making them ideal for the web. Other file types could be TIFF, PSD, PDF, EPS, AI, and so on.
What are the differences between them?
JPEG, PNG, and GIF.
- JPEG
- Suitable for continuous-tone
- Not good for text or sharp edges
- Lossy
- Smaller file sizes so as to not take up space
- PNG
- Suitable for transparent images
- Work well in online streamed viewing
- Lossless
- Large file sizes
-GIF
- Suitable for images like comic drawings or clip art with flat areas of colour
- Can be animated
- Lossless
- Way smaller sizes which allow the GIF to load quickly
Brands, Logos, and Slogans
- Can you explain what a brand, logo, and slogan are? Use your own words
- Find 4 logos that you like (the logo, not necessarily the product, is it the same thing?)
- Which logo do you think is most successful? Why? Explain why you picked each one.
- Find 2 examples of logos that you think are not good designs and explain why
A brand could be either:
- A trade name, like "Coca-Cola",
- A design that distinguishes one line of goods from another,
- The identity of an organisation,
- Or a product or series of products with a personality.
A slogan is a short, eye-catching, or catchy phrase used in advertising.
Logos that I like(not the product, but I like the product(s) as well):
(can't put an image here cause bug)
Steam logo.
I like the steam logo as the Steam emblem depicts one of the most famous locomotive parts — the connecting rod and crankshaft. These are the parts, that transform the locomotive’s heat energy into mechanical one, which gives the movement to its wheels.
With its logo, the company shows its main purpose of providing its users with an excellent gaming experience and making those wheels move.
Spotify logo
The simple sound waves, it is slightly tilted to emphasise it being human and being towards the right. The bright but deep green shade is effective because it’s simple, memorable, and eye-catching, as well as the choice of font is deliberately engaging.
Gorillaz logo
The spray-painted logo, some letters looking large, capitalised, and so on. Making it charming to admire it. As well as representing its music really thoughtfully.
Neon Genesis Evangelion logo.
The three different fonts chosen for each word give it a special memorable feeling of it being grander than scale, with its sci-fi aesthetic.
I feel like the Spotify logo, does it so well, it encapsulates what it does, and what brand identity it goes for. The curves are meant to represent sound waves or connectivity, and circles are universal signs of community and inclusion.
Bad logos:
Microsoft's Bing browser, the problem was that the peculiar shapes resulting from the arduous horizontal scaling were too unattractive and unflattering.
Gap redesign of a blue box that's in gradient onto the generic font choice. The crux of the problem was that Gap just hurriedly stuck the logo on their website without even telling anyone or coming out with an explanation as to why they were rebranding.
CINEMATOGRAPHY
The image applies the rules of thirds well, as the main focus, is the guy on the horse and his partner/friend in the middle, with the background lining up the bottom third.
The type of shot being done is a long shot, as the characters in question are fully shown. And the background is blurred off to keep the viewers in focus of the "main objects".
The framing of the background's light makes it seem like the characters are glowing and are fairly important. As the experimentation in the lighting techniques make it look "majestic".
In the image, the camera technique used is a close-up shot of the female character. There are only two identifiable lights, the main one that's being cast onto her, and a very tame secondary background light.
The cropping and experimentation of using the cat photo's shadow on her face can infer any sort of meaning or symbolism that can occur.
This ad for a perfume targeted towards men has the model positioned on the left while using rules-of-third to frame our eyes to the perfume and the character itself, as to say that you can be like him if you use the perfume. The tagline supports this as well, "the hypnotising power of seduction".
In terms of lighting, low-key lighting has been used, with little to no background to cause distraction, as the viewers are meant to see the brand name, and perfume, sometimes with the model for today's ad campaign.
Other small notes to note, are the dark lighting, no desirable depth, and very simple rules of the third.
The framing of the model isn't centered, and the rules of third are used to keep her on the left.
No discernable depth of field, as the background is a wall, and our focus is on the perfume on the bottom right.
Mindmap
Couldn't export the image due to limitations, so I cropped it.
Print Advertising
- It is advertisements made in hard copy in newspapers, magazines, etc.
- It gets a lot of readers for a specific target audience. (Like a perfume ad in a women's tailored magazine)
- Newspapers and magazines allow for basically unlimited exposure, whereas radio and television ads are time specific, and scheduled
- There are stories or a large divide in the print advertisements, (like marmite being hated and liked)
- And the ads can be events like the coca cola Christmas ads.
- The brand is selling Ice cream in tubes.
- The target audience would be customers who want healthy and more sustainable alternatives to ice cream.
- It's persuading as the way it is presented makes it look natural and nutritious.
- 5 adjectives that describe the ad: Peaceful, Composed, Adventurous, Healthy, and Noble.
- The innovative part of the ad is that it's really calm and really spiritful compared to the other ads where they try to be really bold and exciting. The layout of the ice creams that are placed has a natural vibrance and tone with them being placed onto the birds' nest.
Representation
It is a key media studies concept. It is a way in which social groups, issues, events, etc. are represented by different media "texts" and products.
- All representations in the media are constructed. The media is not a "window into the world".
- The producers of the text select the representation and leave out others.
- Stereotypes are a type of representation of a group that may be false or exaggerates certain characteristics.
Q. What do we mean by Representation in the media?
A. It is how media texts deal with and present gender, age, ethnicity, national and regional identity, social issues, and events to an audience.
Q. What is the difference between Race and Ethnicity?
A. Race refers to the concept of dividing people into groups on the basis of various sets of physical characteristics and the process of ascribing social meaning to those groups.
Ethnicity describes the culture of people in a given geographic region, including their language, heritage, religion, and customs.
Q. What role does the media play in constructing ideas about race and ethnicity?
A. Simply put, it is socially significant to systematically document racial/ethnic representations in the media as these portrayals contribute meaningfully to both real-world intergroup dynamics as well as beliefs about oneself and one's own group in society.
Q. Do you think certain ethnic groups or races are portrayed as being more powerful than others?
A. Twenty, or thirty years ago, this might have been the case. But as of now, no certain ethnic group or race has power, but are portrayed as having power, and thus given power from that representation in the media.
Q. What is stereotyping? Can you think of positive and negative stereotypes?
A. It is a generalised belief about a particular category of people.
Common examples of positive stereotypes are Asians with better math ability, African Americans with greater athletic ability, and women being warmer and more communal.
Common examples of negative stereotypes are that Arabs(specifically Muslims) are suicide bombers, Men aren't emotional or caring, and Russians only drink vodka (which can be good or bad).
Q. Do you see people who look like you represented in the media? Are these representations prominent and/or accurate?
A. Nope, I haven't seen anyone from Uzbekistan being represented in the films and tv shows I watch, I have seen Borat, but he represents Kazakstan instead. And has been generalised as the main stereotype in Central Asia.
But I don't mind not being represented at all, as I don't watch content if they represent me, I watch it if they're entertaining, funny, engaging, and so on. It would be great to see my country being represented, but there would be a risk of the audience seeing the character being portrayed as another "Borat". Which I don't mind at all.
Q. How do you think the ‘Representation’ of Afro-Caribbean people has changed in British popular television over the last 30 years. Think of black actors in soap operas and entertainment today compared to the 1970s and early 1980s days of ‘Love thy neighbour’ and ‘The black and white minstrel show’
A. The 'Representation' of Afro-Caribbean people has changed massively in a good way. As they get more roles and even large parts in some big blockbuster films. Jada smith is one actress that has Caribbean descent. She plays small and big roles, like "Niobe" from "The Matrix" movies, is the voice actress for "Gloria" for the "Madagascar" franchise, and so on.
As compared to the 1970s, and the 1980s. People from and of Afro-Caribbean descent weren't at all represented properly in the slightest. Only a couple of very minor and short roles they would get, while the white majority would get bigger and better roles for their own careers.
The show 'Love thy neighbour' is one of the earliest instances of Afro-Caribbean actors playing a sort of major role in the media, and sort of paved the way for more culturally diverse actors and actresses to make way into more roles.
Q. What stereotypes are represented in Mr. Khan’s family in ‘Citizen Khan’
A. Citizen Khan represents a Pakistani Muslim family. With them wearing either a headpiece or a hijab, the father being the main head of the family. Them talking about arranged marriages, and so on.
Q. What does the media need to do to a better representation?
A. Probably stop judging entirely on ethnic and racial features, and have people who can write stories and tales around them. But sometimes judging entirely on ethnicity and race to make a better media product that does dwell on the issues and problems they bring up respectfully.
Movies like "Black Panther" needed a lot of black actors to make the setting and story more believable, as it is set in a near future version of a fictional African country known as "Wakanda". Even though the country is fictional, the story, culture, and people it represents connect with people who are of African descent.
But sometimes, only getting diverse actors, voice actors, and writers can ruin the quality of any media product. The Netflix show I like, "The Sandman", has this problem, as
Poster making
Describe what you have created.
I have made a poster advert for an ice cream company "Yeo Ice cream", and applied some accompanying text, a slogan, and a bit of graphic stuff to make it look "clean".
Describe what you have done well.
I have made a professional and organic blend of aesthetics. Using text from the website to describe this specific flavour of the brand's vast lineup of ice creams. The plain white text contrasts the very warm and comforting colours of the background with the ice cream cup being the main center of attraction.What could be better?
I showed it to Devontay, and he said to remove the white dashed box, add some more information at the top right, the backgrounds a bit dull, and add some "life".
Reworked poster:
Mise en scene - 21/11/22'
It's the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.
Avengers End game.
We're shown three figures from their backs, angled at their feet level, set in a devasted war setting. What we can deduce is that these people are the last hope against an avenger's level threat. And it's the last defense we have.
The costume they're probably wearing is superhero costumes, indicating an action-superhero film, the action part coming from the battlefield setting. I can't see much hair or makeup, but they would be bleeding, having dirt and mud on their faces and clothing, etc.
The lighting here is very dark and low, with bits of light coming from burning objects in the background. The mood set in the atmosphere is bleak. But with slight hope in the way they are positioned, as they walk together. (possibly for the last time).
It. (2017 film adaptation).
The yellow tint colour, indicates danger that is going toward the kids. The main object, the hand in question is positioned in front of the children, where they are scared and fearful for their lives. And the kids are the secondary object, even though they are in the middle, they are blurred out with the hand in focus.The genre we can deduce is most likely to be horror from this one frame we've been given. Set in a haunted house with old decaying furniture, pieces of rubble, and broken planks of wood, this is obviously a very scary film.
The kids are wearing very plain and basic clothes, but nothing brand worthy or striking as to stand out, the time it could take place in is the 1970s to 1990s. They look distressed and scared with their body posture and expressions as Pennywise is coming after them. All of them huddled up together in one area to protect themselves against the monster.
MIB: Men in Black
The setting is set in a very sleek and futuristic building, with high-tech blasters not from this world. The two figures wearing suits, with blacked-out sunglasses. Looking very professional and formal, almost like government officials. No facial expressions as they are serious. The genre is most likely from this one frame, which is Sci-fi, and conspiracy.
We can presume they are the main two characters and are the focus of the film as they are front and center of the camera, standing next to each other, shoulder to shoulder. They are probably very important in this world, as the camera is slightly tilted up, with them looking slightly down at us.
Gender in Representation
‘The Inbetweeners movie trailer’
What themes emerge from the narrative?
fish out of water, sex, partying, beer/booze.
Who is the target audience?
Teens aged 15 to 18.
How are males represented?
A bit down horrendously bad; they were horny. And out of their depths.
How are females represented?
They were more objectified, "sexy", more "revealing dresses"
What is the ideology?
The teens were trying to get laid at any cost seen in the trailer
Is the ideology misogynistic?
To some extent, yeah, they see women as a "goal" or "opportunity" to get laid.
How has the representation of females in advertisements changed since the 1950s?
Representation of females has greatly improved, but not perfect. Women were treated as objects in the 50s, supposedly only being allowed to be in the kitchen, and unable to work a "man" job.
Lynx/Axe
What are the similarities and differences:
In how are the genders represented?
In the ideology?
The stereotypes?
Mad men.
How are the men represented?
Describe the roles of men compared to the roles of women.
Your opinion on how men and women are represented in TV, Film, Music, and Audio today?
Tate Modern Art/Museum
Bani Abidi "Reserved"
The film "Reserved" shot in the style of a documentary, Reserved explores the absurdity of official routine and the everyday working of social privilege and hierarchy. It shows how waiting can be tiresome and boring, as the process of waiting for a government official can show a sense of uselessness.
Rasheed Araeen "3y 3b"
3Y 3B is a large, horizontally oriented painted wooden sculpture by the British-Pakistani artist Rasheed Araeen. It art shows symmetry and pattern in something simple as construction material. The work is composed of six rectangular wooden lattice framework structures, three painted yellow and the other three blue, which are arranged vertically and screwed onto a sheet of hardboard.
Zohra Opoku "Queens and Kings"
This photographic composition has been screen-printed onto a patchwork of imported, second-hand fabrics including tablecloths and bed sheets. This work emerges from Opoku’s ongoing series WHO IS WEARING MY T-SHIRT, which explores the relationships between imports of textile waste to Ghana, the legacies of traditional Ghanaian attire, and globalisation.
Ideas for a product
What are your ideas for a product for your advertising campaign?
For this unit you are going to explore product advertising and packaging and then devise your own campaign for a new product, It should be for a marginal or minority audience, considering their particular needs.
product | pros | cons |
Keyboard for Indians | Easy to buy and rebrand the keys on the keyboard into Hindi characters to make | Hard to package, needs cardboard, |
A survival knife for roadmen | Easy to cut fruit, defend, and conceal in your jacket. | hard to market and advertise |
Sparkling water for Romanians | Cheap manufacturing, easy to produce and replicate | Really low-profit margins if not sold properly. |
These are the ideas I have thought of, and I think are enough to go ahead, but I have chosen a completely different idea and product not from this table.
My product decision
My product is a cooking or cutting knife, but for left-handed people. As most knives are specially designed for right-handed or both hands, and rarely for people who use their left hand.Names could be:
"nine o clock"
"lefty knife"
"west cutlery"
"sharp left"
Logo sketch I quickly made:
Old sketch:
Moving on, I went and used Adobe Illustrator to continue my "Sharp Left" logo design. By using some clever tricks by slicing up the logo in 2 ways and moving it slightly wherever. The tools I used were, the line segment tool, the Pathfinder tool to then divide it up, and then the selection tool to move them slightly.
Sustainability in packaging.
Sustainability is a key consideration in all aspects of modern life, including packaging. The packaging for a knife product can have a significant impact on the environment, both in terms of its production and disposal. To ensure that the packaging for a knife product is sustainable, it is important to focus on a number of key factors.
One of the most important considerations is the use of materials. Packaging should be made from environmentally friendly materials, such as recycled paper or biodegradable plastics. This will help to reduce the amount of waste that is generated, while also reducing the carbon footprint of the packaging itself.
Another key factor to consider is the design of the packaging. The packaging should be designed to be as compact and efficient as possible, so that it uses as little material as possible. This can be achieved through the use of clever design features, such as reducing the amount of space between the knife and the packaging, or by using smaller and lighter materials.
Finally, it is important to consider the end of life of the packaging. The packaging should be easy to recycle, or should be biodegradable, so that it can be broken down into its constituent parts without harming the environment. This can be achieved by using materials that are compatible with existing recycling systems, or by using materials that are specifically designed to break down over time.
In conclusion, sustainability is an important consideration in all aspects of life, including packaging. To ensure that the packaging for a knife product is sustainable, it is important to focus on the use of environmentally friendly materials, efficient design, and easy end-of-life options. By taking these factors into consideration, we can help to ensure that our packaging has a minimal impact on the environment, while still providing a safe and effective way to protect our products.
Fireworks Team Project
The team members we had were me, Devontay, and Juhi. We were given a starter activity including some road accident awareness. Then we were tasked with making fireworks-related advertisements.
Research for package design
Product: a knife for left-handed people
Packaging: A wooden box set design that stores the knife(s), to then be used again for cutting or chopping (chop chop).
Images for inspiration:
I went with this design because it looks really clean and stylish to keep/store your knife (s) in, the wooden box makes it look aesthetic as well as stable and durable enough to hold a knife in.
For sustainability reasons, I'm using wooden boxes because they are hard to throw away and people are forced to keep them, recycle them, or reuse them for other purposes. The only problem this wooden box would have is that it is easily flammable, as it uses real wood to make the boxes.
Alternative materials opposed to wood: bamboo, shredded cardboard, and reused plastic to cover the knives or be underneath the knife for packaging.
Instead of a cube, more of a cuboid shape with a chest-like design, or something similar to the 2 images above the cuboid.
Continuation
Continuing work from last lesson, I made this quick mockup design that would be my package design, it is very simple, and basic, as something like a cylinder shape would be hard to contain properly.
I made the squares and rectangles using the box tool and made the tabs by using the line tool. Which then I printed into A4 size to check whether it can be actually folded into a viable shape.
After printing, and building the design, I realised that I didn't need the two flaps on the sides of the bottom rectangle. But its stable and holds itself well enough to be an alright small sized version of what I want to make.
And that rather than tabs for the front bit, its needs support to be closed and opened properly.
After moving onto finishing the net design, I went on to make the pattern design that I will use for the full aspect of the prototype.
I started going for a 2000s East Asian design style, and the more I worked on the Pattern, it became less and less Japanese. Pastel flowers, in a DIY, paper cut out style. Only problem I had was the graphic design covering some of the logo..png)
The logo I made compared to other companies making cooking knives is actually very tame, but easy to read. And understand from the cuts in the words in the logo, that it sells knives used for cooking combined with the "a cooking company" text below. Simplicity and very broad aesthetics were chosen, as trying to find a way to incorporate "left-handed" themes were hard. So I opted for the easiest option to put the texts on the left.
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So I moved the pattern a bit down, and kinda mixed about it, however it makes the logo, way more distinct and easier to differentiate. I am overall fine and okay with the final net design I have made and finished.
Evaluation
For my package I originally used 2000s Japanese Aesthetic, but it changed onto Pastel Flower Designs. Im using a wooden box to store my product, however, using A4 sized paper to use a prototype to show wether or not it can look neat or needs further drafts.
I was going for a very advance Japanese scenery, but applying it onto the net gave me some challenges, as it did not look nice at all. So I had to start again from scratch just using simple shapes. The colour in particular. 5f9790. A sort of desaturated dark cyan was used to counter the pink and white of the flowers.
I enjoyed making the Logo very basic and simple, but effective in its typography as it is also a play on words on the net design as well as the actual product its trying to advertise to an audience of left-handed people. And also using Adobe software like Photoshop and Express to quickly make up some patterns to put onto the net itself.
The net making process I also quite liked, as I was checking the size, measurements, and how it will actually be folded and put together properly.
Overall, my package design is effective as a box like shape uses its space effectively in storing any type of product insanely well, compared to a cylinder, pyramid and so on. It stores a knife, or multiple ones, which is awesome, like used for cutting. Chop chop.
It is linked to sustainability as, the materials used are wood and cardboard, the wood used are made from trees that grow really quickly that produce a lot of planks. And not from slow growing, beneficial trees that help the environment. The cardboard is used from recycled paper, plastic and mix of whatever given.
Animated logos 06/01/23
The Cartoon Network animation is two blocks rotating forwards and backwards, which then after a few shuffles, it shows the CN logo, with its black and white colour branding.
The imagery is that each side of the cubes/cuboids represents a separate channel or programme that could be playing at any time, and the variety of content and shows that it houses.
The main colours, are plain black and white, and can be used against any background colour. As right now it is being used against a sort of reddish pink background.
The font used is sans serif, with bold.
The logo is not clear on whether or not its an animation based company. However its vibrant and creative that it could be any creative company.
It is fairly interesting, as it stands out from the crowd in how it presents itself as a brand. It lasts about 6 seconds. I love the charm and unique 3d effect of the 2d animation that it gives off, really neat and nice looking.
Animated gif FINAL
Animated logo
Actual logo for comparison
Above is an animated logo I made quickly as a way to show what I would want from an animation that would include my logo. By using the knives that I advertise, and using them to cut the logo in the actual logo someone would see on the actual packaging of the product.
I used Adobe Animate and I drew it by overlaying it using the actual logo, tracing it once, then redrawing for a second one to give that aesthetic.
Overall looks neat, I could have made it look less scrawny and sketchy. But looks quite charming for what it delivers.
TV ADVERTS 10/01/23'
Watch the following two adverts, answer the questions in full sentences, complete in your own time. Watch the following Sony Bravia Adverts:
1 Bouncing balls (2005)
Main vid: https://www.youtube.com/watch?v=-zOrV-5vh1A
How was it made: https://www.youtube.com/watch?v=4KPjWZQ1lp0
How was it made: https://www.youtube.com/watch?v=4KPjWZQ1lp0
Answer the Questions:
Q. How many bouncy balls were used?
A. Around 250k (250,000) bouncy balls
Q. How many days did it take to film?
A. 2 days of filming
Q. Where was it filmed?
A. San Francisco
Q. Did they use CGI?
A. No, they used actual balls that they threw onto the road.
Q. What Camera Angles and positions were used?
A. There were a lot of cameras positioned to take shots of the bouncy balls. Like in the beginning, the establishing shots of the city, medium shots of the streets and houses. Then when the balls started to appear and rain down, a medium still shot was used, then with close up shots, still and panning shots of them falling down into the street. Other perspectives like from inside someone's home looking from the window.
Q. What planning went into making this advert and what problems were there to overcome?
A. How to associate to the audience and the public that Sony is about giving the best colour experience a tv could give and offer in the market. As other companies go more into the technical aspect, they needed to make this point across really well and effective.
The other main challenge they had was, how and where were the best effective places they could have chosen to show the intensity and volume of the bouncy balls.
Q. How many bouncy balls were used?
A. Around 250k (250,000) bouncy balls
Q. How many days did it take to film?
A. 2 days of filming
Q. Where was it filmed?
A. San Francisco
Q. Did they use CGI?
A. No, they used actual balls that they threw onto the road.
Q. What Camera Angles and positions were used?
A. There were a lot of cameras positioned to take shots of the bouncy balls. Like in the beginning, the establishing shots of the city, medium shots of the streets and houses. Then when the balls started to appear and rain down, a medium still shot was used, then with close up shots, still and panning shots of them falling down into the street. Other perspectives like from inside someone's home looking from the window.
Q. What planning went into making this advert and what problems were there to overcome?
A. How to associate to the audience and the public that Sony is about giving the best colour experience a tv could give and offer in the market. As other companies go more into the technical aspect, they needed to make this point across really well and effective.
The other main challenge they had was, how and where were the best effective places they could have chosen to show the intensity and volume of the bouncy balls.
2 Paint Explosions (2008)
Main vid: https://www.youtube.com/watch?v=q-ut_2GWIm4
How was it made: https://www.youtube.com/watch?v=QzqwtHpi6kI
How was it made: https://www.youtube.com/watch?v=QzqwtHpi6kI
Answer the Questions
Q. Where was it filmed?
A. Glasgow Scotland
Q. How much paint was used?
A. 70,000 litres of paint
Q. How many ‘bottle bombs’ were made?
A. Glasgow Scotland
Q. How much paint was used?
A. 70,000 litres of paint
Q. How many ‘bottle bombs’ were made?
A. 622
Q. How much steel pipe?
A. 330 metres
Q. How many ‘mortars’?
A. 455
Q. How many kilometers of copper wire?
A.
Q. How many detonators?
A. 1700
Q. How long did the planning take?
A.
Q. What were the ‘parameters’, the deadlines and what could have gone wrong?
A.
Q. How many camera angles and positions were used?
A.
Q. How much steel pipe?
A. 330 metres
Q. How many ‘mortars’?
A. 455
Q. How many kilometers of copper wire?
A.
Q. How many detonators?
A. 1700
Q. How long did the planning take?
A.
Q. What were the ‘parameters’, the deadlines and what could have gone wrong?
A.
Q. How many camera angles and positions were used?
A.
30 second TV advert
Mood board of what I want in my advert.
Scenery
The scenery I have chosen fits perfectly, as I want it to be basic and tell a story of a guy that is unhappy with his cooking skills, as he is left-handed. And then showing that he is happy and more content with his situation as the knife is made for him, and for other left-handed people.
In 30 seconds, I want there to be a beginning, middle, and end. Where the guy, is horrible at cooking and is depressed, then buys the Sharp Left branded knives. In which then, gradually gets confident and good at cooking and making food. I need to show that this knife is live changing. I need it to have good cinematography.
Script 23/Jan/23'
Uncle Ruckus: "You know what's wrong with this world? Left-handed white folks ain't got no good knives. Well, I got somethin' for Ya'll. It's called Sharp Left, the knife set made special for you lefties out there.
(Scene of a left-handed person struggling to chop vegetables with a traditional knife)
(Scene, person horrendous at cutting anything, chopping sound effects, and sounds of frustration)
(Scene of the person ordering the Sharp Left product from a website, the mouse being on the left cause he is left-handed sound effects: mouse clicking)
(Scene, interior, normal suburban front door, knocking sound effects, and a doorbell ringing.)
(Scene, of a package appearing on the front door)
Uncle Ruckus: "Say goodbye to uneven cuts and frustrating kitchen experiences."
(Scene of the person unpacking, my product package in the box, then happily and efficiently chopping vegetables with a Sharp Left knife)
Uncle Ruckus: "Sharp Left makes cooking a breeze for all you left-handed folks. Order now and experience the difference for yourself."
(Scene of the person happily cooking a delicious meal)
Uncle Ruckus: "Sharp Left, the knife set that's sharp for lefties. Order yours today!"
Storyboard 23/Jan/23'
Two scenes not drawn, a chef looking sad between scene 4 and 5. And the same chef happy between scene 13 and 14.
Props needed: Apron, Cardboard box, Chef hat, Cooking Board, Cooking Knife, Food (Dinner quality), Laptop and Mice.
Analyzing Underground Advertising
It is realistic advert, using the actual photo taken of the model, with graphic design technology to put the useful and necessary information on the poster. Not much colouring was used other than white and black, and her blond hair colour.
These have been placed all over the railway networks, and is a single advertisement campaign, as there is no series it is a part of.
Target audience is young adults to early 30s. Targeting people who are into concerts and music. It is really effective in how it presents its message and product, or service in this case. In my opinion, I wouldn't really be into this type of concerts or events, but I know a couple of people who would indeed go and attend these venues. On change would be to change where the QR codes, and texts are a bit, and just a bit really unnecessary.
This is anti-realist, as it is advertising a zombie apocalypse movie. It probably has taken a scene from the movie the way it is presented. The logo, production companies, main star "Brad Pitt", release date, and other small minuet logos and text at the bottom. Colour is bleak with grey, white, hints of blue and green on the main protagonist. The main attracting colour being red on the logo.
This a part of an advertisement campaign to advertise the film 'World War Z.' And is part of a series of ads to increase engagement and more eyes on the movie.
The target audience for the movie "World War Z" is likely a broad demographic, including fans of the horror/thriller genre, as well as those interested in post-apocalyptic and zombie themes. Additionally, fans of the book the movie is based on by the same name, may also be included in the target audience.
I wouldn't have any changes to speak of in the poster, as it incapsulates what the film would bring.
Underground Advertising
Group Video Project FINAL
Direct Link to the video: https://youtu.be/uzfBvBVybI0
I, and the group I was assigned to made a short video on different styles of film making and shot taking. Which I compiled most of the shots into this video. I used Adobe Premiere Pro to edit and compile the raw footage. To make the old vintage aesthetic, I used a lot effects in the video editing software, one was by using the Lumetri color presets, and tuning them. Then adding a fake 4:3 aspect ratio, lowering the bitrate and quality.
Overall, it is an adequate video showing off the college, and different techniques of video and film taking.
Magazine Advert Analyzing
The magazine advertisement for the "Jim Bowie" knife highlights the fact that it is the only authorized reproduction of the famous knife. The ad claims that in a world filled with imitations, the "Jim Bowie" knife is the only original.
The use of language such as "authorized" and "original" suggests that the knife is authentic and of high quality. The mention of the Jim Bowie name is also a selling point, as Bowie was a legendary figure in American history, known for his bravery and skills as a frontiersman.
The images on the advert shows the knife in good detail and how it would be if you purchased it. The dark brown and silver colours gives off a warm and cozy ambiance, adding to the status of the Jim Bowie legacy.
By using these words, the advertiser is attempting to establish the credibility and value of the product in the mind of the consumer. They are likely targeting people who are interested in American history, outdoor activities, or who appreciate well-made, traditional products. On the bottom there is a way to get the knife early, incentivising buyers and readers to "buy in" with a set date to order by.
Overall, the ad uses strong language to assert the uniqueness and authenticity of the product, in an attempt to appeal to potential customers and differentiate the "Jim Bowie" knife from other, lesser imitations.
Magazine Advert FINAL
TV Video Advert FINAL
Direct Link to the advert: https://youtu.be/10nGqN1xyu4
Evaluation of Logo, packaging design, animated gif, magazine advert, video advert
Logo Evaluation
I used Adobe Photoshop to quickly make the logo, as I had scraped my original idea of having sparkling water themed around a country. Overall, the use of slicing and then moving the sliced text adds a bit of charm to the entire appeal of the logo I made. One problem I overcame was that I wrote "Left Sharp" instead of "Sharp Left" which resulted in me having to redo the steps needed to make the logo.
What I would do to redo the logo, is add more kitchen related objects and themes, maybe a knife or some vegetables chopped replacing one or two of the letters.
Packaging design Evaluation
*The Shuriken isn't part of the product or packaging and was made for fun :0
I used Adobe Photoshop to outline and make the package design, as that was the most reasonably easy and evidently efficient way to make a net design. I didn't have many influences on the physical box other than its open and close function, and it being practical. But I had a lot of inspiration from 50s pastel artwork mixed with Japanese inspired.
I planned for this product package to hold one to two knives, if not, then one is enough. Making it also a cool little collectable box used to keep the knife safe and tidy inside. One thing I could have implemented better or an alternative way, is to add hinges on the top side of the box. So that it is easy to open and close without it damaging or rusting easily.
If I had more time, I would cut out a part of the top, and a make a see through glass sort of window into the product being shown. I could have used transparent plastic, to mimic glass. But this process might have taken way more time and resources than anticipated.
Magazine Advert Evaluation
I made the poster above using Adobe InDesign, I went with a very soft pastel colour scheme. My Logo on the bottom right that I already made a while back here. I used a royalty free png of a knife I found on Bing. Chilling
On the top I wrote the first part of the slogan, "Don't settle for second best." and to put the second part of the slogan. I used the Pen tool to trace the top outline of the knife, and then wrote along the knife to put "Get your hands on the Sharp Left knife today!". I separated the slogan as the logo is cut up from how sharp the knives are. I tried to do the same effect with slogan. Works, but would have been more effective if it was on the bottom.
Animated Gif Evaluation
I used Adobe Animate as it was the most intuitive and I couldn't download any other software on the College PC, so I used what was available to me anyways. I drew it by overlaying it using the actual logo, tracing it once, then redrawing for a second time to give that ruff, more "authentic" style.
The successful part of the animated gif was that I actually did a decent of a job in animating a cool little doodle of an animation that could use as an intro or placed somewhere on my website which shares the same brand and theming.
If I had more time on hand, I would use the actual logo, to then slowly animate each frame by drawing a realistic sword and more "sharp" cuts, like slashes. Then in which some of the logo drops a bit.
TV Video Advert Evaluation
I made the TV video advert in one week, all of the scripting, finding locations, filming, editing, voice over, and so on. I had used Adobe Premiere Pro to edit, compile and be used as the main video editing software for my TV Advert. As other programs were there to be used, but I hadn't learned to use and find all their useful features, and quirks. So I sticked with Adobe to make it.
My target audience was for Left-handed people, who were into cooking or cutting stuff. I made my actor 'Kashyap', only do actions or anything with his left hand only (mostly). To show the struggle and difficulty left-handed people had with a regular knife. I told him, (Kashyap) to chop badly and struggle with his left hand. And then to show the after-effects of using the "Sharp Left" branded knife. I grabbed a different actor who was also left-handed, and similar in skin tones. That was being "Eshan".
I didn't have the time to put a lot of sound effects, so with my limited time, I used a click type of sound effect layered with a knock to make it sound like the phone was being picked it, as shown in 'Screen grab #1'. And for the chopping sound effects, I used the audio taken from the recorded footage to then change it up and make it more noticeable by adding a few light touches to them.
One nice part I liked are the transitions from each scene to the next of almost the entire Video, as it kept up the momentum, and to the point action I wanted. Especially the part in 0:11 to 0:13. Where it is two separate shots of the door opening. To then proceed to another shot of the box being picked up. And as well as, in 'Screen grab #2', the small cut from over the shoulder perspective of the actor shopping in the website I set up, to then a screen recording of it was nice as well.
Most difficult was probably shooting the shots for the TV advert, as the amount of takes I had accumulated, made the process of filming a bit tiresome. For me, and the actor(s) involved, but some shots where one takes. Like the cutting scenes, where we couldn't afford to buy a new vegetable to cut as Sainsbury's was closed early for that day.
I got feedback from people saying:
Screen grab #1
Screen grab #2
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