Radio Advertisements
https://content.communicorpuk.com/article/radio-advert-examplesRadio Ads I had to choose from:
O2 family
By the bridge (fostering service)
Snickers confessions
What is the advert for?
The snickers confessions radio advert is obviously for a bar of snickers. Promoting the chocolate sweet to a wide audience.
What is the main message of the advert?
The main message of the advert could be about how tired and "out of nature" people get when they aren't themselves. And shows that a bar of snickers can be the one sweet to fill that craving.
The main message of the advert could be about how tired and "out of nature" people get when they aren't themselves. And shows that a bar of snickers can be the one sweet to fill that craving.
What audio clips or sound effects have been used?
Different voices are used predominately like they are going in turns of what they did when "they weren't in control", almost like a support club.
Who do you think the target audience is for this advertisement?
Most likely young adults, as the situations that occur, would most likely happen to these age demographics
Why would it appeal to the audience?
Because it's relatable with the "not being yourself" part of the advert, as many adults do get "hangry" (angry and hungry at the same time).
What do you think about the advertisement?
I think it is fine, a bit memorable, but nothing groundbreaking or significant to make out of it.
Could it be improved? If so, how?
Different voices are used predominately like they are going in turns of what they did when "they weren't in control", almost like a support club.
Who do you think the target audience is for this advertisement?
Most likely young adults, as the situations that occur, would most likely happen to these age demographics
Why would it appeal to the audience?
Because it's relatable with the "not being yourself" part of the advert, as many adults do get "hangry" (angry and hungry at the same time).
What do you think about the advertisement?
I think it is fine, a bit memorable, but nothing groundbreaking or significant to make out of it.
Could it be improved? If so, how?
I can't think of a solid reason for improving it, but the background accompanying music does fit, however, I think its slightly irritating or annoying. Toning down or lowering the volume of the music track might improve it.
Sound in Film
Foley sounds
Task 1, write the definition of what foley sounds are, and give some interesting examples. Put YouTube links with explanation of the sound and what was used to make it.
Foley sounds are sound effects usually made for films, sometimes also used in music production. For films they are mainly to re-create sounds and ambiance featured in the scene after they have been done filming and are in a controlled environment. Sometimes the objects and interactions don't exist in the real world, like a dinosaur egg hatching, Mr. Krab's walking, and British people being polite.
How are they made in the first place? Well for real life movies, foley artists have a sense of direction or inspiration to get from when making the sounds. In the movie "a quiet place", various pieces of vegetables, sea cutlery, stepping on leaves, and so on.
The crab legs in this case, were used for the "monsters" in the movie for walking, and their footsteps. As to create a sense of terror when the characters hear the "unearthly" sounds. As for the lettuce, its used for the ear opening. As the monsters are hypersensitive to sounds.
All of these sounds were made in a controlled environment, to lessen the chances of randomness, and experiment with any random object or a combination of objects that could fit the scene.
Task 2, using your phones as recording devices, record 4 different foley sounds.
Sound
Task 1: Define what are: Diegetic/non-diegetic, dialogue, voiceover and sound effect.
Diegetic is sounds, music, and other sound effects that both the characters in the world can hear, as well as what the audience can hear. This can be cars passing by, people eating food, gun shots, etc.
Non-Diegetic, is the opposite of Diegetic. Meaning that only us, the audience can hear, and the characters in the world cannot hear. This could be Narration, background music, added sound effects, etc. These are added in later on in the production process, while some are taken from the shoot, almost all the sounds are either added in or recorded.
Dialogue, based off Diegetic sounds, are conversation(s) between two or more people, is what we can hear and what the characters in the world can hear. These are recorded usually in the scene or set piece they were recorded in. But sometimes, some pieces of dialogue are re-recorded in the studio, or the scene was re shot. Due to the characters not sounding quite right, or it could be improved.
Voiceover is a narrator, the main character, or any other character, narrating what has happened, or occurred in the scene or before. Voiceovers are usually used to give context or explain the events in which its used to tell us directly the plot points. These are always, with very exceptions, recorded in later, after most parts of production were finished or almost complete. As narration isn't something that can be recorded very easily during the set pieces.
Sound effects, are used to show us how the sounds interact with each other and the world itself, giving an audio sound effect associated with the object or environment. That would sound appropriate and make the world feel more grounded or fantastical based on the setting or genre. Usually, most sounds are made with foley in a studio, to create hard to make sounds by just using the object itself, or to make new sound effects for fictional items.
Task 2: Imagine you are making a trailer based on the X factor.
What music could you use? What sound effects could you use? What dialogue could be used?
Here is a possible script for a trailer based on the X Factor:
The music being dramatic, inspiring, suspenseful. A fast and energetic
Opening shot: A close-up of a microphone on a stage, with a spotlight shining on it.
Voice-over: "The search for the next big star is on!"
Cut to: A montage of clips showing people of all ages and backgrounds auditioning for the X Factor, with different instruments and vocal styles.
Voice-over: "From talented singers and bands, to aspiring rappers and dancers, the X Factor is the ultimate platform for anyone with a dream and the talent to make it happen."
Cut to: Shots of the judges, with their reactions to the performances and their critiques.
Voice-over: "But the road to stardom is not easy. These artists will have to face the tough, but fair, judgement of the X Factor judges."
Cut to: More clips of the performances, with the judges' comments and the audience's reactions.
Voice-over: "Only the strongest and most gifted will survive the challenges and earn a spot in the live shows. Who will be the next X Factor champion?"
Cut to: Black.
Radio Advert (again)
Target audience:
My target audience is people who are lefthanded and aren't comfortable with using knives that are made for right-handed people or are ambidextrous. And also, for people who are into cooking or just like having cool sleek knives.
My Aim:
I need to emphasis the "lefthanded" part of the knives here, as people should know that it's made for them specifically. But also at the same time, the product should also stand on its own, to not be limited by its very niche audience
Ideas:
I have three ideas as to what adverts and scenes I could come up with.
1. An emotional almost satirical story about how a guy who is lefthanded and is into cooking feels down and saddened that there is no lefthanded knives that are good for him. Involves two characters, a narrator, and the main character who is the main focus.
2. A talking head, informative ad convincing you to buy a knife that's made for lefthanded people. Like a speaker trying to make you buy the product, while describing its great features and qualities of it.
3. An overtop celebrity voice similar to the 2nd point, but he talks about how it helped them in their line of work.
Plan:
Try to get or convince a friend to voice a character, if not, I will do it myself. Get a time and place to do it, record a couple takes, then convert it from an sd card to mp3, to then arrange on any audio application.
Script
Background music is calm and pleasant, but slowly gets faintly empowering, with chirping sounds from birds and cooking sfx mixed in there.
Narrator voice is inspired by the fictional character, Uncle Ruckus, from the TV show: "The Boondocks"
Narrator:
"Attention all you lefties out there! Tired of struggling to cook with knives designed for righties? Well, struggle no more with the Sharp Left knife! Designed specifically for us lefties, this knife will make your motherfu**ing cooking experience a breeze. With its sharp, durable blade and comfortable, ergonomic handle, you'll be slicing and dicing like a pro in no time. Don't settle for second best, get your hands on the Sharp Left knife today! Available now at your local kitchen supply store. I'm Uncle Glucose, no relation to Ruckus though and I approve this message."
Radio Advert Audio Project.
Direct Link: https://youtu.be/QyIB-dZjKbk
Evaluation of Radio Advert.
To make the radio advert, I got help to do the voice by a friend of mine "Millan", who did an excellent job in mimicking the voice of "Uncle Ruckus" from the show "The boondocks." We did it two takes, but I only used the second one. The Voice recording had multiple times where time for breathing or taking a pause was needed, so I used FL studio to cut that out and merged them together, it sounds seamless enough where no one would notice it has been edited.
There was a swear word used in which, where it wasn't there in the original script. So, I just bleeped it out cause Radio Adverts won't have swear words being heard, unless it's for comedic effect. So, I used it for comedic effect :) The music, is a free Jazz/Lo-Fi type beat found on YouTube that is allowed to be used for non-profit. Then I had to use Adobe Premiere Pro to arrange the visual thumbnail, and to also convert it from an MP3 file, to a MP4 file.
One other thing I had to keep account for was the 30 second time I had allowed for the advert. Which means the Radio Advert has to be almost 30 seconds give or take. Which was easy to do, as I had timed the script with a timer, the first draft being 40 seconds long, so I cut out information that wasn't necessary to know.
Only thing I would add, or change is adding extra sound effects, to flesh out the radio advert a bit more. And re-write a sentence or two to make it more entertaining, while also fitting the character the voice had.
No comments:
Post a Comment